
In 2006, the Online Marketing Summit (OMS) was created in order to connect marketers to the online marketing information they need to be successful.
OMS was and still is the only live event that brings brand marketers together to focus solely on education. No vendors and no sales pitches allowed. Because of the success of OMS and the high demand for marketing education, co-founders Aaron Kahlow and Mike Angiletta teamed up in 2008 to form Online Marketing Connect (OMC) in order to expand on the original mission.
OMC provides education and marketing information across a variety of channels in order to give marketing professionals, consultants and students the opportunity to learn both inside and outside of an event setting. The Online Marketing Institute (OMI) became the next step. OMI offers a more intensive focus on education where people can learn about online marketing at their own pace through workshops, webinars and online learning channels. It provides certification within various fields of online marketing through a curriculum of case studies, best practices, peer validation, and trends analysis.
Since the creation of OMC, the Summit has expanded to include new workshops, networking events and one-on-one labs; and the Institute has more than 5,000 students and graduates. Marketers all over the world are connecting to high quality and relevant online marketing tools, peers and knowledge through OMC.
The most recent development is the OMC Blog Network, which serves as an aggregate of top online marketing content irrespective of source and medium. It also provides a filter for marketers to find the best information available on a variety of online marketing fields. Marketing professionals throughout the nation are using the OMC Blog Network as a primary source of quality content to help them easily develop actionable strategies and tactics.